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		<title><![CDATA[CallaStar: Latest News]]></title>
		<link>http://www.callastar.com.au</link>
		<description><![CDATA[The latest news from CallaStar.]]></description>
		<pubDate>Sun, 05 Sep 2010 16:40:27 +0000</pubDate>
		<isc:store_title><![CDATA[CallaStar]]></isc:store_title>
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			<title><![CDATA[Why is sterling silver jewellery such a popular choice?]]></title>
			<link>http://www.callastar.com.au/news/2/Why-is-sterling-silver-jewellery-such-a-popular-choice%3F.html</link>
			<pubDate>Thu, 01 Apr 2010 14:21:58 +0000</pubDate>
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			<description><![CDATA[<p>Sterling silver jewellery in the fashion world today is extremely fashionable and trendy and is worn by millions around the world daily. Silver jewellery has always been in demand and recently has been becoming more popular than ever.</p>
<p>For thousands of years silver has been used for making jewellery, ornaments and coins and valued as a precious metal second only to gold. It is due to some of the special characteristics of the metal silver that makes it so suitable for jewellery. Pure silver is a rather soft metal, very ductile and malleable, making it easy to work with for creating jewellery. But more importantly it is the ability for silver to take such a high level of polishing to create a brilliant white metallic lustre with a highly reflective surface that makes it so attractive for jewellery.</p>
<p>Recently the popularity of sterling silver jewellery as a fashion accessory has increased because of its versatility, beauty and elegance.&nbsp; Silver jewellery is considered semi-formal jewellery because you can wear it with formal as well as casual clothing. And being so versatile, wear it any season with any colour and always have the beautiful elegance of silver jewellery.</p>
<p>There are a wide variety of silver accessories on the market today including rings, earrings, chains and bracelets in which you can find the perfect piece for your wardrobe. &nbsp;With its low cost and fantastic designs it is no wonder that silver jewellery is finding its way into every heart.</p>]]></description>
			<content:encoded><![CDATA[<p>Sterling silver jewellery in the fashion world today is extremely fashionable and trendy and is worn by millions around the world daily. Silver jewellery has always been in demand and recently has been becoming more popular than ever.</p>
<p>For thousands of years silver has been used for making jewellery, ornaments and coins and valued as a precious metal second only to gold. It is due to some of the special characteristics of the metal silver that makes it so suitable for jewellery. Pure silver is a rather soft metal, very ductile and malleable, making it easy to work with for creating jewellery. But more importantly it is the ability for silver to take such a high level of polishing to create a brilliant white metallic lustre with a highly reflective surface that makes it so attractive for jewellery.</p>
<p>Recently the popularity of sterling silver jewellery as a fashion accessory has increased because of its versatility, beauty and elegance.&nbsp; Silver jewellery is considered semi-formal jewellery because you can wear it with formal as well as casual clothing. And being so versatile, wear it any season with any colour and always have the beautiful elegance of silver jewellery.</p>
<p>There are a wide variety of silver accessories on the market today including rings, earrings, chains and bracelets in which you can find the perfect piece for your wardrobe. &nbsp;With its low cost and fantastic designs it is no wonder that silver jewellery is finding its way into every heart.</p>]]></content:encoded>
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